francisca crespo
Design Director and Product Leader crafting impactful, human-centered products that drive positive change. Passionate about social good, service design, and illustration.
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Product Goal Setting
With a background in product management I define design strategies, vision and roadmap aligned with business goals
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Collaborative Leadership
Work towards uniting cross-functional teams and stakeholders to drive a unified product vision.
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Feedback-Driven Change
Experience working and empowering teams to use research for customer insights to improve product quality and user trust.
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High-Impact Teams
Working with teams through shared ownership, clear feedback loops, and measurable outcomes.
Portfolio
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From leading design teams to end-to-end product thinking, these projects showcase my work. I’m designer at heart and I’ve embraced product leadership roles throughout my career when it aligned with my passion for creating impactful experiences.
Case Study ▥ Product Direction ▦ Design ▦ Illustration Direction
Gamifying Education: A case on tech for good
Case Study ▥ Product Design ▦ Research ▦ UX Design
Turning E-Commerce Dead-Ends into Opportunities
Case Study ▥ Product Direction ▦ Design ▦ Illustration Direction
Website redesign:
Increasing product awareness
Case Study ▥ Design Leadership ▦ Product Strategy
Crafting Relevant Notifications
Article + Private Use-case ▥ Product Direction ▦ Design
The future of AI in Education
Case Study ▥ Product Direction ▦ Design ▦ Illustration Direction
Building a Fintech Product with Advisors
Case Study ▥ Design Exploration ▦ UX Design
Re-imagine a 50 year old publication
Areas I care about
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Leveraging technology to address societal challenges, fostering innovation that prioritizes ethics, sustainability, and human well-being.
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Exploring how design can reshape learning experiences, making education accessible, engaging, and impactful for all.
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Rethinking services and experiences to support ageing populations with dignity, independence, and inclusivity.
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Creating meaningful change through thoughtful service design, driving solutions that deliver measurable, long-lasting social benefits.
