Product designer with experience in design leadership and product management, with a strong track record of delivering successful products and services across various industries. I am skilled at leading cross-functional teams and leveraging customer research to identify and solve value propositions, and I am committed to building brands, designing intuitive user experiences, and driving business growth through innovative product development. I am passionate about building products and brand identities and am a service design enthusiast.

Mother, wife, and daughter, part-time illustrator
and embroider.

Talks

Innovating Education Panel representing ubbu
Panel discussion at the Women in Tech® Portugal

Informal Talk about Design and Product
Q&A at One Time PM Course, 2022

'Design working with Business'
Post-graduation Digital Experience Design course
Faculdade de Belas-Artes, 2018

‘A good product is an informed product’
 Talkdesk, 2017

‘Communication for Designers'
for Faber's Internship Programme,
Faber Ventures, 2016

'See what I mean?'
On Infographics for Business Design
Novabase 2014

'Desenrolar/Unravel': An Intro to Service Design
Service Design Drinks, Lisbon 2011

Short Bio

I've started my career working in Service Design and Social Innovation agencies, interning at thinkpublic and Participle. I was living in London since I had just graduated from a BA in Multi-Disciplinary Design course, Graphic Product Innovation in London College of Communication.

Back in Lisbon, I've worked at Ivity, a Design and Advertising Agency. When it was time to focus on digital I turned to Novabase, a Technology Consultancy where I was at for 4 last years, working with several business areas from Banking to Telecoms. I then worked on a fintech small start-up, Advicefront, at this time I also became their Product Owner, with amazing support from Faber Ventures. After that, I was part of the EatTasty's team, a food delivery start-up, again as a Product Owner. Back as a Product Designer, I worked at Talkdesk. I then worked at at Farfetch for 4 years as a Lead Designer for Acquisition & Engagement vertical over at Consumer Products and later as a Design Manager for Rewards. At the moment I’m working at ubbu as a Product Manager and Design Director.